Waterstons IT Consultancy
I worked alongside the amazing guys at Primate to illustrate their site design for Waterstons, a large blue chip IT consultancy. I handled concept development, art direction and all of the illustration work, while Primate did all the other lovely stuff.
The sites main aims were to bring in new customers and highlight the companies knowledge, people, work and culture. A huge amount of site content was brought together using a thematic style across all sections of the site, as well as a strong colour palette and a sprinkling of humour.
Visit the Waterstons site HERE to take a look for yourself.
"Working with Tom was joyful. He listened to us and he took the time to really understand what we do and why we do it. He translated that understanding into these beautiful illustrations that several of our clients have told us reflect just how it feels to work with Waterstons. Perfect."
- Alex Waterston - Executive Consultant, Waterstons.
Site Design - Primate
Art Direction and Illustration - Tom Redfern
I was asked to create an infographic illustration for The Teacher magazine in the U.K. highlighting a recent YouGov survey about the U.K. education system, Government policy and teachers' conditions.
The surveys findings couldn't be interpreted in too much of an inflammatory way, so clean, bold and to the point were the order of the day.
Creative Direction : Daniel Humphrey
Nowhere to run.
Nowhere to hide.
The King rules all.
I worked alongside the great guys at Sustrans to create them this image for their annual report in 2014, entitled "Transforming Local Travel".
I was tasked with creating an illustration that would be at the centre of the report highlighting a programme of work that was developed and managed by Sustrans with £50 million from the Big Lottery Fund. This project saw the completion of 84 new local walking and cycling networks around the UK, bringing over 4 million people within a short distance of better walking and cycling routes.
The "Virtuous Circle" was split into 4 colour coded segments and many important projects were detailed within the circle.
"Tom was great to work with: enthusiastic, conscientious, and happy to both follow our direction and contribute his own ideas to the final illustration. I am very pleased with the result, and look forward to working with him again." Ben Millbank - Publications and Brand Manger, Sustrans
Illustration to accompany my blog post about why I do what I do. (Please see the blog for the article).
A self initiated piece visualising the domestic web in 2014.
Horario De Verano...Daylight Saving Time.
Nothing more exotic than that.
Just a time to relax. Celebrate. Feel the warmth of that which gives us life.
Glorious Summer Time.
I was asked by the nice guys over at Creative Bloq to create them a Desktop and Mobile Wallpaper that they could give away to their 50,000 subscribers. I wanted to create something that would be inspiring for people when they fired up their devices first thing in the morning, and the idea for this piece came to me when I was walking to the studio one morning. I decided to create a scene that included many of the things that I had seen on that mornings journey (and some that I didn't....) that would be cheerful, colourful and inspiring.
You can download the Wallpaper from Here.
New York. Personal Poster Project.
We've just got to get there, wherever there might be.
But sometimes we should just slow down....
There can be something strangely calming about sitting in traffic.
Try not to miss it.
We need to feel it.
Casting our thoughts to the stars,
We blend with our environment.
And sometimes it's a lonely job.
I was asked by Le Coq Sportif to become involved in celebrating the 100th Tour De France in 2013, of which they are the official sponsors. Aside from two pieces of mine that they used from last year, I was briefed to come up with a specific image that would celebrate this historic event.
The exhibition was held in Le Coq Sportif's Flagship Paris store during May, June , July and August 2013. A sister exhibition was also held in the Beggar Man Thief store in central Melbourne, Australia. I have included pictures from both of these events below.
Construct each letter, with care and attention.
An analogy. A metaphor.
A couple of images I created to celebrate my hometown.
A collection of various illustrated lettering projects.
We create on demand. That's just the nature of the beast.
Sometimes we can rely on our instincts, and at other times we use the systems we have built in place to help us process our ideas......
That's the idea factory.
Ideas are delivered at the front end.
Systems of quality control keep tabs on our product as it moves along each stage of the assembly line until we reach the final stage of launch (the most white-knuckle part of any of it).
It is vital that every part of the factory is constantly maintained, calibrated and updated. Harmony and balance are the only way to ensure we deliver the exacting standards we set for ourselves and our clients.
And we love working there.
"Bones heal, pain is temporary, and Chicks dig scars"
Because that Dude was insane.
Fiasco Design recently teamed up with Creative England and asked a selection of Illustrators and Designers to contribute to a book called "One Thing I Know". The book is a wonderful resource for anyone wanting valuable insights into the challenges and experiences of runing a creative business.
I was asked to create an illustration based around the article title "The Delicate Art of Turning Away Clients", which was written by Adam Merrifield of White Circle Productions. The article draws attention to the financial worries of any start-up in a shaky economy, and the intricacies of being selective with the work we take on.
Visit the website for the book Here.
I was asked by the guys at Bristol's Pervassive Media Studio to create a lead illustration promoting a robot design competition at the 2013 International Conference for Social Robotics. The illustration would be used online and as a poster and printed flyer, and was to communicate the message of this years theme - Companionship.
I was asked to produce this Illustration for hugely popular Bristol Drum and Bass club night Signal. The brief was simple - to keep to the urban flavour of the club.